Over six years of collaboration with HoppyGo, we’ve witnessed its transformation from a humble startup to a thriving platform. Together, we overcame the challenges of the Covid era and celebrated a major milestone: generating over 30 million CZK in earnings for car owners using the app. Let's take a journey through our story.

Don’t worry, be hoppy

HoppyGo is a peer-to-peer carsharing platform that connects car owners and renters for mutual benefit. Car owners can earn income from vehicles that would otherwise sit idle, while renters gain flexible, on-demand access to a car only when needed—a true win-win. 

We began collaborating with HoppyGo at its inception in 2017, focusing on testing its potential in the market. After a successful launch, our partnership grew stronger. By the end of 2018, HoppyGo had an impressive 1,500 registered cars across all categories, a milestone where our campaigns played a key role.

The Challenge: Reaching Both Drivers and Owners Across Platforms

The main challenge wasn’t just about attracting users; it was about reaching two distinct audiences—drivers (those looking to rent) and owners (those listing their cars)—on both the website and the app.

To tackle this, we developed and tested a wide range of creatives and tailored messaging for each audience. This required crafting numerous campaign variants to meet specific goals, ensuring optimal engagement and measurable results for both groups.

Součástí naší práce je chytrá segmentace cílových skupin a neustálá optimalizace. Zpočátku vždy testujeme různé cesty, agilně se učíme a za běhu vypínáme slepé uličky a naopak ještě víc challengujeme směry, které nám i klientovi dávají smysl.

"HoppyGo continues to grow, thanks in part to campaigns by Digital Ant. We stay in contact with their PPC team weekly, continually optimizing campaigns, and I believe that’s why we managed to cut the cost of acquiring an active user by nearly half. Summer 2020 was a record-breaking season for us. We also work with them long-term on expansion into additional Czech cities and international markets."

— Matej Lupták, CMO HoppyGo —

Without accurate tracking, PPC specialists are as blind as bats. So, a huge thank-you to every client who collaborates with us to adapt app or website development, providing the insights we need to deliver smarter, sharper campaigns.

What does PPC Team Lead Lucie remember?

"It wasn’t always smooth sailing... One challenge that stands out was with Google Ads, which had been our top-performing channel. We wanted to push the results even further, so we made the bold decision to overhaul the campaign structure completely. Can you imagine the nerves of tinkering with our best source of leads?

Our hypothesis was that the existing campaigns and ad groups had become too rigid and were no longer optimized for the platform’s evolving features, such as smart bidding strategies and updated algorithms. To adapt, we streamlined from dozens of campaigns down to just one for search ads.

But the overhaul didn’t stop there. We grouped ad sets and keywords more broadly, enabled broad match, implemented smart bidding, and let the algorithm take the reins. It was a calculated risk—and it paid off. Year-over-year results showed significant improvements, validating our approach.

The next hurdle came with tracking key actions in the app, which was quickly outpacing the website in importance. Initially, we only tracked basic metrics like app downloads, but we needed deeper insights.

The critical action—renting a car—was exclusively available in the app. To optimize campaigns effectively, we needed to track a full spectrum of metrics: rentals, revenue, rental duration, and even car types. This data was essential for painting a clear picture of campaign performance. However, for a client managing a hundred other priorities, tracking improvements ranked around priority 158. Through strong relationship-building and open communication, we gradually enhanced in-app tracking. This allowed us to refine our campaigns and align them more closely with the client’s goals.

Without accurate tracking, PPC specialists are as blind as bats. So, a huge thank-you to every client who collaborates with us to adapt app or website development, providing the insights we need to deliver smarter, sharper campaigns."