We’ve been partners with Cashbot since its start in the summer of 2018. Before launch, we ran a performance validation campaign to confirm market interest in the online arena. We also set up their social media presence — from scratch — both in the Czech Republic and Slovakia.
As part of our performance campaigns, we were able to combine a lot of different techniques to reach their targets for new leads. Our campaigns were designed to strike the delicate balance of being both fun and engaging as well as professional (who says that invoicing can’t be made fun?). So between business updates, we also managed to sneak in a few cat GIFs and some pop culture references here and there. However, communication was always structured such that it could be equally interesting for entrepreneurs and other business professionals. This balancing act helped boost brand awareness as well as enhance the brand’s personality.
Cashbot and it’s sloth mascot finally found itself on Czech TV. We ran all the digital components of Cashbot’s giant, nationwide campaign.