The most colorful cosmetics on Instagram
Bell Hypoallergenic is a hypoallergenic cosmetic company managed by Bell, the world-renowned Polish company. Their products are for anyone (guys or girls) who has sensitive skin, making them the kind of unique product that we truly enjoy working with.
Working on this brand’s successful launch of their CZ Instagram in 2021 was almost like a reward for the ladies on our team! It didn’t take long for us to truly fall in love with this brand.
For Bell Hypoallergenic, we created a colorful creative strategy where we illustrated our own characters instead of using stock photos. We complemented the various graphic elements with elegant typography and endless collages to make not just the individual posts interesting, but to tie the whole feed together. The icing on the cake was our collaboration influencers.
Our new strategy, including an extensive visual and creative social media rebrand, eventually impressed the client so much that it’s being used as a template for Bell Hypoallergenic in other European markets.