"Thanks to our cooperation with Digital Ant, we’ve managed a double-digit increase of our year-on-year turnover. Digital Ant isn’t just a vendor to us — they’re our partners."

— Jiří Týn, manager of Boardstar.cz —

Hip to the trends of the urban jungle


Boardstar is one the largest Czech e-shops for streetwear. It was started back in the 90’s, and there are four partner stores in Prague where you can find their brand. Additionally, hundreds of thousands of visitors visit their e-shop each month.

We started performance marketing campaigns for them in 2016, and by the end of that first year turnover had increased by 30%, while reducing the previous year’s cost-per-order by 80%.

During our five years of cooperation (2016–2020), we’ve built an active streetwear community on Facebook and Instagram. We also redesigned multiple iterations of their website, including their snowboard configurator. We streamlined their shopping process, created their loyalty program, started writing their blog, and developed their content and visual strategy on social media, including custom lookbooks.

We continue managing their performance campaigns as well as a finely tuned ecosystem of merchandise comparisons inside their e-shop, which has several thousands of visitors each day.

Size of social media community (100K+ FB & 10K+ IG) for which we created daily, mostly self-produced content.

Growth in sales between 2016–2020

Increase in campaign sales (2016–2020) while at half the cost to revenue ratio

Want to build a stable and loyal community around your e-shop? Contact us!

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